Regaloptimierung im Handel mit Spaceman theoretische Grundlagen und praktische Beispiele

Regaloptimierung im Handel mit Spaceman  theoretische Grundlagen und praktische Beispiele Author Anja Bettzieche
ISBN-10 9783863415969
Release 2012-03-01
Pages 63
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In den vergangenen Jahren hat die Problematik der Produktplatzierung im Einzelhandel kontinuierlich an Bedeutung gewonnen. Für die Hersteller von Konsumgütern lässt sich folgendes Problem ableiten: Wie muss die Zusammenarbeit zwischen Industrie und Handel gestaltet werden, um Effizienzsteigerungen in der Wertschöpfung zu erreichen? Mit dieser Thematik beschäftigt sich der erste Teil der vorliegenden Bachelorarbeit. Es wird auf die Grundlagen des ECR-Konzeptes und dessen Basisstrategien im Überblick eingegangen. Die detaillierte Darstellung des Efficient Store Assortment steht danach im Vordergrund, da es wichtiger Bestandteil der weiteren Betrachtungen ist. Für die Händler ergeben sich folgende Problembereiche: Wie sollen sie die knappe und teure Ressource Regalfläche nutzen, um Kundenbedürfnisse bestmöglich zu befriedigen? Diese Fragestellung ist Gegenstand des zweiten Abschnittes. Zuerst erfolgt eine Differenzierung der Begriffe "Category" und „Space Management“, danach werden Platzierungsarten und Regalwertigkeiten vorgestellt. Dabei wird auch auf die unterschiedlichen Blickfelder des Konsumenten eingegangen. Die horizontale bzw. vertikale Platzierung und die sich daraus ergebenden Doppelsysteme spielen im Anschluss eine Rolle. Diese Themen werden betrachtet, weil Kenntnisse über das Kundenverhalten bzw. die Produktwahrnehmung von Kunden essentiell sind, um den Konsumenten zielgerichtet am Verkaufsregal anzusprechen. Im Anschluss geht es um die fünf Phasen der Regaloptimierung, deren verschiedene Teilschritte detailliert dargestellt werden. Im dritten Abschnitt dieser Bachelorarbeit wird ausführlich auf die Optimierungssoftware Spaceman Suite eingegangen. Zuerst erfolgt eine Vorstellung des Unternehmens Nielsen. Danach werden die einzelnen Module des Programms mit ihren verschiedenen Funktionen vorgestellt. Im vierten Abschnitt geht es um praktische Anwendungen der Software Spaceman. Zunächst werden drei Phasen der Regaloptimierung anhand eines Fallbeispiels nochmals erklärt. Es geht dabei um die Verbesserung der Produktplatzierung eines mit Batterien bzw. Akkumulatoren und Taschenlampen bestückten Warenträgers. Eine Bewertung des Optimierungsergebnisses ist mit Hilfe von Vorher-Nachher-Abbildungen möglich. Danach wird die Verwendung von Spaceman anhand eines Praxisbeispiels erläutert. Die Wahl fiel hierbei auf die Metro Group. Es wird gezeigt, wie die Unternehmensgruppe die Software insbesondere unter Einbindung von Datenbanken nutzt. Die von [...]


Spaceman Author Mike Massimino
ISBN-10 9781101903551
Release 2016-10-04
Pages 336
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HAVE YOU EVER WONDERED what it would be like to find yourself strapped to a giant rocket that’s about to go from zero to 17,500 miles per hour? Or to look back on Earth from outer space and see the surprisingly precise line between day and night? Or to stand in front of the Hubble Space Telescope, wondering if the emergency repair you’re about to make will inadvertently ruin humankind’s chance to unlock the universe’s secrets? Mike Massimino has been there, and in Spaceman he puts you inside the suit, with all the zip and buoyancy of life in microgravity. Massimino’s childhood space dreams were born the day Neil Armstrong set foot on the moon. Growing up in a working-class Long Island family, he catapulted himself to Columbia and then MIT, only to flunk his first doctoral exam and be rejected three times by NASA before making it through the final round of astronaut selection. Taking us through the surreal wonder and beauty of his first spacewalk, the tragedy of losing friends in the Columbia shuttle accident, and the development of his enduring love for the Hubble Telescope—which he and his fellow astronauts were tasked with saving on his final mission—Massimino has written an ode to never giving up and the power of teamwork to make anything possible. Spaceman invites us into a rare, wonderful world where science meets the most thrilling adventure, revealing just what having “the right stuff” really means. From the Hardcover edition.

God Against Us

God Against Us Author Alvin Miller
ISBN-10 9780961643508
Release 1986-01-01
Pages 80
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An unusual perspective on current End Time Events including the Rapture and the Great Tribulation.


Spaceman Author Jane Cutler
ISBN-10 059543701X
Release 2007-03
Pages 148
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Ten-year-old Gary, who is failing the fifth grade and has trouble getting along with the other students, tries to adjust to his learning disability and his assignment to a special education class.


Spaceman Author Grant Williams
ISBN-10 9781467097499
Release 2006-11-09
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Spaceman has been writing in one form or another for most of life. You can find so many inspiration from Spaceman also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Spaceman book for free.


Spaceman Author Brian Azzarello
ISBN-10 1401242707
Release 2014-02-18
Pages 224
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"Originally published in single magazine form in Spaceman 1-9, Strange aAdventures 1."

Spaceman of Bohemia

Spaceman of Bohemia Author Jaroslav Kalfar
ISBN-10 9781473639980
Release 2017-03-09
Pages 320
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'Reading Spaceman of Bohemia reminded me of the thrill of unearthing Everything is Illuminated from the mound of entries to the Guardian First Book Prize' Claire Armitstead, Guardian 'I can honestly say I loved every page. Every sentence. Spaceman of Bohemia is unforgettable: a work of breathtaking scope and heart, and a reflection of humanity that's raw and strange and profound and true.' Lisa McInerney, Baileys-Prize-winning author of The Glorious Heresies Set in the near-distant future, Spaceman follows a Czech astronaut as he launches into space to investigate a mysterious dust cloud covering Venus, a suicide mission sponsored by a proud nation. Suddenly a world celebrity, Jakub's marriage starts to fail as the weeks go by, and his sanity comes into question. After his mission is derailed he must make a violent decision that will force him to come to terms with his family's dark political past. An extraordinary vision of the endless human capacity to persist-and risk everything-in the name of love and home, by a startlingly talented young debut novelist.

Adventures of Spaceman

Adventures of Spaceman Author Jake Teeters
ISBN-10 9781491807132
Release 2013-08-28
Pages 28
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Spaceman is a 12 year old boy who's imagination gets him in all kinds of exciting adventures, come and fly with him in his latest adventure as he spins around in the sky in a helicopter saving and rescuing all those that are in danger but no matter what kind of an adventure he finds himself in, Spaceman always makes it home at bed time!!

Spaceman Blues

Spaceman Blues Author Brian Francis Slattery
ISBN-10 1429980648
Release 2007-08-07
Pages 224
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When Manuel Rodrigo de Guzmán González disappears, Wendell Apogee decides to find out where he has gone and why. But in order to figure out what happened to Manuel, Wendell must contend with parties, cockfights, and chases; an underground city whose people live in houses suspended from cavern ceilings; urban weirdos and alien assassins; immigrants, the black market, flight, riots, and religious cults. Painted in browns and grays and sparked by sudden fires, Spaceman Blues is a literary retro-pulp science-fiction-mystery-superhero novel, the debut of a true voice of the future, and a cult classic in the making. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Mr Spaceman

Mr  Spaceman Author Robert Olen Butler
ISBN-10 9781555846213
Release 2007-12-01
Pages 240
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"There are three things about this planet which are too wonderful for me. Make that four things. The way of dreams in the mind; the way of tears in the eye; the way of words in the mouth; and the way of my wife Edna Bradshaw when she acts like a cat and love-nibbles me into her arms." This is the voice of Desi, the hero of Robert Olen Butler's novel Mr. Spaceman, who has kept a quiet vigil above the Earth for decades while studying the confusing, fascinating, and frustrating primary species of our planet, occasionally venturing to the planet's surface to hear their thoughts and experience their memories using his empathic powers. Now, on December 31, 2000, he prepares for the final phase of his mysterious mission, which begins when he beams a tour bus bound for a Louisiana casino aboard his ship. The twelve passengers will be the last humans whose lives he will experience before he positions his spaceship in full and irrefutable view of the people of Earth, and descend to the planet's surface to proclaim his presence to all of humanity at the turn of the millennium. Poignant, funny, and charming, Mr. Spaceman is filled with unexpected twists and turns, a tribute to the powers of love and understanding and the essence of what it means to be human.

Yahshua was a Space Man

Yahshua was a Space Man Author Dan (Dana) Arthur
ISBN-10 1456740431
Release 2011-02-24
Pages 136
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It’s not about the choices we make It’s the questions you ask So question every step Don’t except every answer

Mr Benn Spaceman

Mr Benn  Spaceman Author David Mckee
ISBN-10 9781444922882
Release 2015-02-05
Pages 32
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Mr Benn is an ordinary man who visits a fancy-dress shop where he tries on an outfit and enters a world of magical adventures! Mr Benn puts on a spacesuit and jets off to different amazing planets - one with jewels, one with no colour and one brightly coloured planet where everyone has to wear a hat! A much-loved classic children's character reissued for children of today to enjoy! 'The very name is enough to induce a warm glow of childish bliss...' Telegraph

Love and The Spaceman

Love and The Spaceman Author Cathy French
ISBN-10 9781471032547
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Love and The Spaceman has been writing in one form or another for most of life. You can find so many inspiration from Love and The Spaceman also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Love and The Spaceman book for free.

Death of a Spaceman

Death of a Spaceman Author Walter M. Miller
ISBN-10 9781633554580
Release 2015-01-08
Pages 19
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The manner in which a man has lived is often the key to the way he will die. Take old man Donegal, for example. Most of his adult life was spent in digging a hole through space to learn what was on the other side. Would he go out the same way?

The Amish Spaceman

The Amish Spaceman Author Stephen Colegrove
Release 2014-01-14
Pages 317
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A comical road trip across the U.S. with a cast of surreal characters including a failed motivational speaker, a Kamchatkan runaway bride, a sock-crazed mafia boss, and cross-dressing parents. Unsatisfied with the daily grind of a Silicon Valley “business coach and life consultant,” Dean Cook weasels his way into a once-in-a-lifetime chance for fame and fortune: a speaking slot at the National Motivational Speaker’s Conference in West Virginia. Three days before the conference, Dean’s girlfriend breaks up with him and destroys his passport and identification cards. Dean’s flight plans are now scrapped, and he’s forced to steal a second hand ambulance. On the high-speed drive across the country he meets a Russian girl on the run from her fiancé, a brutal and eccentric collector of women’s hosiery. Dean and the girl escape from a series of catastrophes including a shotgun wedding in Reno, Sea MonkeysTM in the Great Salt Lake, and parachuting from a B-25 bomber over Kentucky. Scrambling to catch up to Dean are his gender-bending parents, who see this as the last chance to throw their son a party that doesn’t end in complete disaster. Because, after all, it’s Dean’s birthday.


Spaceman Author Tom Abrahams
ISBN-10 1533469830
Release 2016-11-12
Pages 226
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Clayton Shepard is 249 miles above Earth when the lights go out. He has no communication, limited power, and an unbreakable will to survive. His one goal: find his way BACK to his family. Shepard is an astronaut on his first mission to the International Space Station. When a violent blast of solar magnetic radiation leaves him stranded in orbit, he's forced to use his wit and guile to find a way home. He has no idea what he'll find when he gets there. SPACEMAN is a post-apocalyptic/dystopian tale that tells the survival story of a man and the family he left behind. It's written with the help of former astronauts, NASA team members, and well-respected astrophysicists that give SPACEMAN a unique sense of detail and desperation.

Spaceman and Other Rhymes

Spaceman  and Other Rhymes Author Barbara Ireson
ISBN-10 0552521175
Release 1980
Pages 33
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Spaceman and Other Rhymes has been writing in one form or another for most of life. You can find so many inspiration from Spaceman and Other Rhymes also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Spaceman and Other Rhymes book for free.